Do You Really Want Facebook Telling You How Many People Are Ignoring Your Posts? But what if nobody actually cares what you’re posting on Facebook? What if the amount of friends who are seeing your posts is much higher than you think – and they’re just not interacting. Would you really want to know how many people saw your post and simply allowed it to scroll on by? Do you really want to know the full extent of the situation? That many of your social media posts aren’t going unseen – they’re just being ignored. Users underestimate their audience on specific posts by a factor of four, and their audience in general by a factor of three. Half of users want to reach larger audiences, but they are already reaching much larger audiences than they think. Log analysis of updates from 220,000 Facebook users suggests that feedback, friend count, and past audience size are all highly variable predictors of audience size, so it would be difficult for a user to predict their audience size reliably. Put simply, users do not receive enough feedback to be aware of their audience size. However, Facebook users do manage to reach 35% of their friends with each post and 61% of their friends over the course of a month, concluded the researchers.
Posted on: Sun, 21 Jul 2013 19:59:21 +0000
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