Do you wish there was a way to broadcast your mission to your entire community? What if you could do it for free? For eight years I ate, dreamed, and breathed journalism. I was on the editorial boards of my high school and college papers, and went on to cover the small business beat for Dow Jones Newswires in Paris. In every newsroom we faced the same challenge: finding worthwhile stories to cover. (Thats where you come in.) When leveraged properly, local media can be one of the most powerful and cost-effective ways to promote your business. In one of the final calls of P2P, Lauren Harrison-Carroll, founder of Returning Home, voiced her concern about how to educate more people about the possibility and benefits of home funerals. I suggested that she reach out to local newspapers and television stations. A month later, this brilliant three-minute piece aired on the southern Colorado NBC affiliate, reaching hundreds of thousands of homes. The segment not only educated Laurens community on the kind of service she offers, but positioned her as the go-to expert. It also provided her with professional video footage that she can post on her website and share with potential clients. How could your biz benefit from the spotlight?
Posted on: Wed, 26 Nov 2014 00:47:47 +0000
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