"During a stint teaching marketing research at a university - TopicsExpress



          

"During a stint teaching marketing research at a university business school a while back, I would regularly query the undergrads, mostly seniors and marketing majors, about their information gathering habits. None ever reported reading newspapers. A similar pattern may emerge around mobile coupons with the mobile-empowered consumer of the future expecting that deals will come via mobile. While it may not take much to incent a purchase, mobile can add a sense of context, since a coupon can be delivered to the right location and at the right time." -- by Chuck Martin
Posted on: Mon, 09 Sep 2013 14:28:15 +0000

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