Effective Digital Marketing Strategy of Top Search Marketing Agencies in the United States I have recently read about a study on Search Engine Land that conducted an in depth evaluation on the top search marketing agencies for the year 2013. They have limited the study to the big guys, strictly the top marketing agencies in the United States that serve consumers who turn out over $1 BN in revenue per year. I was baffled instantly. I figured that most of the companies that earned that much revenue had in-house SEO teams as a part of their marketing power. Once I found out that they did not, I was quite excited to see who outsources their strategy in digital marketing. Big Companies Who Employed Top Search Marketing Agencies for Digital Marketing Strategies The study shows that only 27% of the companies did not use a third party agency for any search marketing strategy and a hefty 41% used search marketing agencies. It seems that a lot of these companies do not know what is coming in terms of the impending of search. They realize that marketing is one thing, but they need a companion who is exclusively devoted to digital marketing strategies that provide to every little move of the wind that comes from Google’s algorithm to: • Stay in advance of the curve • Not to get burnt by the next Penguin update This is actually where the track record comes into the plate. We have to admit that an SEO has its fair share of failed attempts in campaigns. Anyone who has never failed hard has never experienced explosive growth and success with search marketing. Local Search Marketing Company Another thing I thought was very revealing in the study was a quote they shared from Coca-Cola’s strategy manager, Tom Daly, who said that he favors to work with agencies that have local talent. This is what I have experienced with companies and ad agencies that I have worked with as well. People prefer to meet their coworker face to face. Whether that is correct or not, it is just plain factual.
Posted on: Mon, 16 Sep 2013 18:24:13 +0000
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