El Social Media Intelligence, un fenómeno relativamente nuevo, - TopicsExpress

El Social Media Intelligence, un fenómeno relativamente nuevo, que pretende dar respuesta a cuestiones tan valiosas para las empresas como las siguientes: ¿Quién es mi consumidor? ¿Dónde interactúa? ¿Cómo decide la compra? ¿Cómo percibe mi marca? ¿Y mi producto? ¿Qué opinión tiene de las empresas de mi competencia?... La forma de hacerlo es a través de una especi de rastreador de redes sociales en función de métricas que sean relevantes para cada organización Mostramos a continuación un link interesante de esta materia, que es un análisis de McKinsey: mckinsey/insights/high_tech_telecoms_internet/how_social_intelligence_can_guide_decisions

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