Enrique Arribas, responsable publicité et sponsoring de Banco - TopicsExpress

Enrique Arribas, responsable publicité et sponsoring de Banco Santander a indiqué aux journalistes lors du GP des Amériques que chaque euros investit en F1 en rapporte 5 à la banque (environ 300 millions deuros dimpacte médiatique annuels) Si lexposition du duo Alonso-Ferrari est une cheville ouvrière de lexposition médiatique de la banque. Son partenariat avec McLaren (depuis 2007) a permis à létablissement daugmenter au Royaume-Unis son taux de notoriété de 20 à 92% auprès des anglais. En cela, la banque ibérique tente de montrer quinvestir en F1 est un bon placement dimage. Cest dailleurs le seul sponsor à le dire...

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