Even more disturbing than having public schools sanction and expose children to advertisements(6) is the fact that corporate propaganda is sometimes passed off as part of the curriculum. Math problems plug a particular brand of sneakers or candy; chemical companies distribute slick curriculum packages to ensure that environmental science will be taught with their slant.(7) A few years ago, someone sent me a large, colorful brochure aimed at educators that touts several free lessons helpfully supplied by Procter & Gamble. One kit helps fifth graders learn about personal hygiene by way of Old Spice after-shave and Secret deodorant, while another promises a seventh-grade lesson on the “ten steps to self-esteem,” complete with teacher’s guide, video, and samples of Clearasil.
Posted on: Sun, 02 Feb 2014 16:07:29 +0000
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