Every project starts with a brief. But very few projects end up with exceptional results. Why?! As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief #creative #brief #agencylife #innovation #design #advertising
Posted on: Tue, 07 Oct 2014 06:00:01 +0000