[Excerpt by Peter Cook, at Innovation Excellence:] I recently - TopicsExpress

[Excerpt by Peter Cook, at Innovation Excellence:] I recently released a tongue in cheek hard rock song for hard times and the hard road to recovery entitled “Fiscal Cliff”. It’s the first ever rock song to feature words from your Economics’ Teacher, such as Derivatives, Sub Prime, Northern Rock etc. in the lyrics. Fiscal Cliff tells a story of gloom, doom, enlightenment and salvation in 3 minutes and 24 seconds, via a broker who decides to end it all, due to his feelings about his part in the recession. He has a chat with the “God of Economics” in the middle of the song and repents in a rather surprising happy ending! Dr Andrew Sentence CBE, former Monetary Policy Committee Member at the Bank of England comments: “Fiscal Cliff follows in the tradition of other rock songs inspired by the economy, like “Money” by Pink Floyd and “Selling England by the Pound” by Genesis. But it’s the first rock song I’ve heard mentioning Quantitative Easing and John Maynard Keynes!” To get a flavor of the song, take a look at Fiscal Cliff – The MOVIE, featuring Bernie Tormé, ace guitar player for Ozzy Osbourne and Ian Gillan... There are many transferable lessons for entrepreneurs and innovators seeking to launch their own products / services and businesses by using PR, marketing and social media... [Read more, and watch the video at:] innovationexcellence/blog/2013/08/10/going-viral-7-top-tips-to-get-your-business-to-no-1/ #creativity #innovation #competition #business #economy #FiscalCliff

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