FALL 2013 MARKETING INTERNSHIP - XL Center and Rentschler Field (Hartford, CT) Department: Marketing Immediate Supervisor: Marketing Manager Entity: Global Spectrum- XL Center Hours Required: 10-20 hrs / wk Type: Internship for credit General Statement of Duties: This position will work directly with the Marketing staff to market, promote, plan, and work events at the XL Center and Rentschler Field, including the Hartford Wolf Pack. This position will also research, create and implement various promotional and public relations efforts. Areas of Responsibility: • Assist in the development, implementation and review of the marketing plans and event budgets • Assist in the implementation and review of advertising/ media buying, promotions, public relations and group sales for events. • Assist in creating collateral materials such as print ads, promotional pieces, posters, press releases, schedules, calendars and various ticket brochures from concept to completion • Brainstorm creative ideas to market events with other members of the department • Implement social networking campaigns to increase ticket sales • Coordinating marketing table at public relations, promotional, and venue events • Marketing research studies that will require making phone calls, faxing, emailing, searching the internet, and conducting meetings with various individuals within the market • Assisting with grassroots marketing, including distribution of flyers, hanging posters, and creating relationships with various retailers to promote events • Assisting the marketing staff at booths/tables at festivals, fairs and other events with high traffic to publicize the arena and our events • Learn to pitch non-cash agreements with media outlets (print, radio and/or television) to promote events. • Assist Public Relations efforts for events, including drafting and distribution of press releases and media advisories, gathering of news clips, creation and delivery of media drops, updating of media distribution lists, supervision of media at events, and brainstorming and execution of Public Relations events. • Assist in escorting media at events, and various event day responsibilities • Develop a marketing and public relations recap for events, based on feedback and effectiveness of marketing strategies used. • Assist with social media efforts of the marketing department. • Recognize and understand the components of sponsorship, sales and operations as it applies to the marketing and promotion of venue events. • Participate in all supervised events, game-day activities, promotions and set-up. • Opportunity to shadow other departments within the XL Center and Rentschler Field. • Assist marketing department with daily tasks. • Other duties as assigned. Qualifications and Requirements: • Open to college juniors and seniors • Must receive academic credit – students are required to provide documentation that they are receiving academic credit for the internship experience. No financial compensation is available for this position. • Travel and housing arrangements are the responsibility of the student. • Marketing/promotions, advertising or business related majors preferred • 10-20 hours per week during normal business hours with flexibility to work nights / weekends as needed • Working knowledge of Word, Excel, PowerPoint, Photoshop and various social media sites • Strong leadership, organizational and computer skills required • Excellent communication skills • A winning, do-what-it-takes attitude and a desire to learn EOE Note: When you apply for this job online, you will be required to answer the following questions: 1. YES / NO: Are you a college junior or senior seeking an internship this to satisfy an academic credit requirement for your curriculum? 2. YES / NO: Do you live in the Hartford area? comcast-spectacor.teamworkonline/teamwork/jobs/jobskey.cfm?s=XL%20Center#57711
Posted on: Fri, 13 Sep 2013 21:00:11 +0000
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