FOR IMMEDIATE RELEASE COME TOGETHER: VOX UNA SESSIONS MUSIC FESTIVAL RECEIVES TOURISM GRANT New festival estimates an economic impact of $76,000 in the Marshfield community MARSHFIELD, Wis. (Sept. 30, 2014) – The Vox Concert Series in Marshfield invites music lovers from across the Midwest to attend the first annual Una Sessions Music Festival with the help of a $18,000 Joint Effort Marketing (JEM) grant. Presented to the Marshfield Convention and Visitors Bureau by the Wisconsin Department of Tourism, the Una Sessions Music Festival will take place on Nov. 13-15 and feature 20 national performing artists. The festival is expected to generate an economic impact of $76,000 from traveler spending at area hotels, restaurants and stores. “Music brings people together, and this new festival will do just that while showcasing the excellent music and performing arts the Marshfield area has to offer travelers,” said Tourism Secretary Klett. “We’re thrilled to support the Una Sessions Music Festival and the positive economic impact it will create in the community.” In fiscal 2014, the Department funded 60 Joint Effort Marketing projects, awarding a total of more than $1.1 million dollars. Visitor expenditures driven by the marketing from these projects will exceed $28 million dollars. In 2013, the tourism economy in Wisconsin totaled an estimated $17.5 billion, a four percent increase over 2012. Total business sales in Wood County topped $157 million in 2013, supporting 2,080 jobs and over $10 million in state and local taxes. Inspired by the Latin word “una” meaning “together,” the Una Sessions Music Festival was created to bring artists and community together with the beauty of live music. Vox Concert Series has been entertaining Marshfield residents at Wildwood Station with musical performances from a variety of genres since 2005. This year’s festival is the largest event of its almost ten year history, featuring Multi-Platinum and Grammy nominated recording artists. The three day festival will feature over 20 national acts, including the talents of Anna Nalick, Matthew Mayfield, Goran Kralj of The Gufs, Sam Llanas and David Berkeley. Una Sessions Music Festival aims to bring people together, promote culture and the arts, and sell more than 700 tickets. Grant funds will go towards print, radio and online media, as well as a public relations plan. “In addition to the cultural impact, Vox Concert Series generates a positive economic boost for local businesses from visitors who come to enjoy our concert events,” said Brian Sauer, President and CEO of Vox Concert Series. “We are extremely grateful and excited for this grant and the opportunity to work with the Wisconsin Department of Tourism to promote our passion for showcasing regional and national touring artists within our community.” “The Marshfield Convention and Visitors Bureau has been a proud partner of the Vox Concert Series, and we are expecting visitors from all over the Midwest to attend this unique music festival in November,” said Matt McLean Director of the Marshfield Convention and Visitors Bureau. JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The State can fund up to 75 percent of a projects first year advertising and marketing costs and provides support for second and third year projects, but with decreasing amounts for funding each year until projects become self-sustaining. For information on the JEM Program and application materials, visit industry.travelwisconsin. The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun. By executing industry-leading marketing programs, providing reliable travel information and establishing strategic partnerships, we will play a significant role in delivering exceptional customer service and generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: travelwisconsin. For more information about this upcoming event, please visit voxconcertseries
Posted on: Tue, 30 Sep 2014 16:15:01 +0000
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