FORBES PREDICTS DECLINE OF MICHAEL KORS BRAND. Forbes contributor Robin Lewis has an interesting take on Michael Kors’ current standing as a luxury brand. Lewis argues that Michael Kors is becoming ubiquitous, explaining “Its distribution is racing towards ubiquity, wholesale and retail (online, its own stores, outlet stores and internationally). Even worse, a rocket-propelled accelerant to ubiquity is its expansion into multiple product categories and sub-brands, so they can compete at all price points. Some would argue all of those segments will simply end up competing with each other, thus cannibalizing the top end of the spectrum.” Lewis sees Michael Kors’ hot factor as a result of people wanting the next “it” bag or status symbol. Once everyone realizes that the brand is so accessible that it’s everywhere, Lewis predicts a crash. forbes/sites/robinlewis/2014/07/17/the-coming-crash-of-michael-kors-take-it-to-the-bank/
Posted on: Sat, 19 Jul 2014 20:09:10 +0000