FRIGIDAIRE - Product of the Adam Opel AG https://facebook/HpLostPlace Opel fridge - the largely unknown creature Be honest: Would you have a car lovers do not even like to have a fridge of your favorite brand? One of BMW, Mercedes-Benz or even Porsche? Tough luck, but not for lovers of the Opel brand. Founded 150 years ago, the proud, the company initially practiced in the production of sewing machines, and later bikes. Still later, in quick succession: passenger cars, trucks, aircraft engines and and and. But refrigerators? 1919, 1916 in Fort Wayne, Indiana, founded Guardian Frigerator Company from the American automobile manufacturer General Motors (GM) has been adopted. In the same year the production of refrigerators launched under the brand name Frigidaire. A brilliant idea: the brand name has become a generic term. To this day, in the English speaking the short form of Fridge as a synonym for the refrigerator. In 1927, the German branch was founded, the Frigidaire GmbH based in Berlin, Schiller Street 6 As a result of continued expansion and increased demand was created in 1937 in Rüsselsheim own factory, which supplied initially only refrigerator cabinet to complete to Berlin. This changed in the following year. After the end of the second world war the works were in Berlin and Russelsheim in ruins. However, the reconstruction took place only in Hesse. 1949, the Frigidaire brand has been incorporated under the umbrella of Adam Opel AG. No money, no prospects, Germany in reconstruction: in addition to the production of automobiles Opel sought additional revenue opportunities. Successfully, as it turned out. So reported the Opel Post 1950 in its June issue about the related production program: Refrigerators for household (120 and 200 liters) and trade, as special commercial refrigerators for large enterprises such as hospitals, factories, department stores Hermetic rotary compressor, so-called savings watt motors for refrigerators Open compressors (6 types), evaporator in 30 different sizes, such as cooling units for industrial systems Special types of refrigeration equipment for hotels, restaurants, bars and patisseries Air-conditioning, ice cream makers and specialty ice cream fridges Hot water tank, electric washing machines, electric cookers and ovens for large and small businesses and electric air dryer. Sidenote: The Opel mail that appeared first time in 1949, is the oldest known German employee magazine. In October 1951, the 50,000 th refrigerator left the 10,000 th, in January 1954 already the Rüsselsheim band. This corresponds to a monthly production of 1,500 units proud. In the 1950s the fridge took on the wish list of the housewives a square one. But for a long time was the high purchase price is crucial obstacle purchase. Nevertheless, the advertisers texteten encouraging mid-1950s in a brochure: the Frigidaire has once found its way into your home, you will wonder how you could get along without him. Late as 1957 the cost of a simple refrigerator as much as a months wages of an employee. 1958 had only 21 percent of households have a refrigerator, until 1965 then the 60 percent mark was breached. However, at this time point, there was already no more refrigerators Opel: 1959, Adam Opel AG had stopped production for private households. 1962, 50 years ago, the commercial production of Frigidaire products. Design of the 1950s The gradual change of meaning from modern pantry for prestige made in the course of the 1950s and the design of refrigerators noticeable. - Following the example of the automotive industry - for self-supporting steel body with a gloss spray painting the legs disappeared and the outer skin transformed: from the device that in its shape is still reminiscent of the 1930s, now an object with its own formal language. Ever remember the refrigerator models from the second half of the 50s more and more street cruiser this time also were yes luxury objects. Models for this came from the USA. There are already well-known designers designing household appliances had anticipated. One of the most famous representative was Raymond Loewy, the next interiors, railways, buses and radios and refrigerators developed in the popular streamlined shape .. For the, Coldspot Super Six Company Sears Roebuck he designed in 1934 the external form from scratch. Here, the designers used a sculptural art in clay. This procedure should be later in automobile development standard. The target of Loewy automotive effect was evident in this refrigerator primarily on the housing form. But also other stunning details of the car body were taken: The V-shaped profile of the front radiator grilles, the exposed placement of brand emblems and the vents under the door reminiscent of car grille. Similar refrigerators were manufactured in the 1950s in Germany. An example of the loving detail design are the models of Frigidaire, their rounded door proudly above the manufacturers emblem - a crown with the letter F in it - emblazoned. Incidentally: Frigidaire used because of their durability since 1928 Duco automotive paints for the fridge sheets. Dieter Ritter
Posted on: Fri, 15 Aug 2014 08:09:07 +0000
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