Focus on recruitment and retention Recruiting high-quality affiliates is one of the toughest parts. While there are lots of choices out there, finding the right partners, getting their attention and negotiating the final details take time - as long as a year in many cases. How to find them? One possibility is to sign on with an affiliate marketing network like Commission Junction. Almost all of College Recruiter ’s affiliates, for example, have resulted from its relationship with the network, through a program in which interested affiliates that are a good fit automatically become partners. Another tack: Shawn Collins, co-author of Successful Affiliate Marketing for Merchants (Que, 2001) uses software to determine which affiliates his clients’ competition is using. Then he targets them with phone calls and direct mail. That’s only the first step. Just because you’ve signed a deal with an affiliate doesn’t mean it will let you go live. To make sure you are “activated”, as Collins puts it, you also need to work constantly at staying top of mind. For example, he will send the top twenty affiliates for each client gifts, and call them at least once a month.
Posted on: Fri, 23 Aug 2013 23:25:08 +0000
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