For decades, Coca-Cola and IBM were among the scant few - TopicsExpress

For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, hereshow yours can be next. Forty years ago, there were only a handful of truly global brands and they were made up of only the biggest corporations -- Coca-Cola, PepsiCo, Colgate-Palmolive, IBM, Shell. Then a rashof upstarts came along, such as Nike, Microsoft,Apple, and Honda, and pushed their brand reputation further than their actual sales footprint. Click here to continue reading:nomadafricamag/#!nomad-business/c1tqa

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