For those interested in the economics of the theater business... - TopicsExpress



          

For those interested in the economics of the theater business... Disneys The Lion King is pulling in record sums at the box-office. Not necessarily selling more tickets than other shows, but changing prices of tickets more often (using a proprietary computer program) to make sure theyre charging what will bring them maximum revenues. This dynamic pricing is relatively new, and Disney is using the system to maximum effect.... You can read more about it here.... nytimes/2014/03/17/theater/ticket-pricing-puts-lion-king-atop-broadways-circle-of-life.html?partner=rss&emc=rss&smid=nytimesarts&_r=0
Posted on: Mon, 17 Mar 2014 04:36:32 +0000

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