From Paul Rand, famous American logo designer: “How to present a new idea is, perhaps, one of the designer’s most difficult tasks,” Rand said. “Everything a designer does involves presentation of some kind–not only how to explain (present) a particular design to an interested listener (client, reader, spectator), but how the design may explain itself in the marketplace…” - See more at: wsblog.99designs/designer-blog/2012/09/04/4-principles-by-paul-rand-that-may-surprise-you/#!
Posted on: Fri, 04 Oct 2013 03:07:23 +0000
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