From “pampering” to “wellness-promoting” and a “necessity,” spas have had to update their message, purpose, consumer benefits and value in order to appeal to the growing and ever-evolving consumer markets. In an age of economic uncertainty and in a marketplace where increasingly savvy customers have access to immediate and abundant information, spa professionals have shifted their positioning message to remain relevant, accessible and engaging. Read on..
Posted on: Tue, 23 Jul 2013 06:23:51 +0000
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