Future Leaders plz Remmbr.. What doesn’t work during electn campgn.... 1. Don’t be overly complex/overly simplistic. Say what you mean and mean what you say. Be easy to understand. Use the appropriate place (like a website) to get in-depth about a subject. Sometimes less is more. That’s called being concise and coherent. Sometimes less is simply less. That’s called not knowing what you’re talking about. 2. Don’t use empty rhetoric. Avoid clichés like the plague. Try not to parrot well-know speeches and positions. Be your own person and say things in your own way. Don’t try to be something you are not. Ask questions; ask what people think of your ideas. 3. Don’t attack rivals; attack ideas Being passionate is okay. Being over the top and suggesting that anybody who disagrees with you is insane/evil/a threat to democracy is not okay. People will not respond favourably to your tearing down of opponents; it often backfires and may lose you votes. 4. Don’t try to turn around an ocean liner as if it were a jet ski Don’t make promises you can’t keep. Don’t say that electing you will make the sun rise and the birds sing. Pick some issues that you can work on, stress their importance, and be confident that you can follow through on making things better. People tune out when you promise something they know is impossible. 5. Don’t deliberately trying to provoke a negative response 6. Don’t use material that doesn’t reach people. Using the wrong colour on print material, (such as yellow ink on white paper) of having a web site that isn’t full/hard to navigate is a waste of time and effort. 7. Don’t put yourself and your material in the wrong place. Don’t spend your time at a place you likely supporters never go. It’s also no use putting up posters or leaving campaign material in places your potential voters never go. Be strategic. Use your resources wisely. Don’t litter. 8. Don’t have a campaign that is unfocused, confusing, or cliquish. You can’t be for or against everything. Pick and stick. Make sure you don’t contradict yourself. Even if you have strong support from certain voters, make sure you reach out to all of them.
Posted on: Fri, 21 Mar 2014 17:49:50 +0000
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