Given the choice between going for high volume, or going for a higher margin, Apple turns towards the latter. That explains the thinking behind the iPhone 5c – it maintains the consumer price point, it increases Apple’s margin, and while it opens up the platform to new users it does not destroy any value in ‘Brand Apple’. Moving to a significantly cheaper handset would negate those unique selling points that can be found across all of Apple’s product range. forbes/sites/ewanspence/2013/10/14/why-does-media-coverage-focus-on-the-idea-of-cheaper-apple-products/
Posted on: Tue, 15 Oct 2013 00:52:45 +0000
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