Great Full-time Opportunity for a Marketing Data Analyst in Sacramento, California. Let me know if you know of anybody who may be qualified and interested for this role. tanya.rosado@randstadusa. Thanks. Immediate full time role for a Data Analyst with a background in marketing. We have an outstanding opportunity for a candidate that has a passion for marketing and solid data analysis skills. Candidate will pull data from a variety of sources and provided analysis to help define marketing strategies for a financial products for this financial services company. Candidate will be responsible for market-share analysis, campaign performance analysis and present data reports to help maximize ROI. Candidate must have about five years of experience in data analysis with some of that experience used in a marketing department. Candidate must have solid expertsie with Microsoft products. Experinece with Raddon Financial Group /Open Solutions analytical software is highly desirable. Full detailed job description: . SUMMARY Responsible for the recommendation and development of marketing strategies through primary and secondary research. Utilizes insight from the marketing database to gather, analyze, and implement programs to drive revenue, reinforce sales initiatives, and optimize campaign performance. Seeks out sources of information to determine market characteristics, measurements of market potentials, market-share analysis, and campaign performance. Supports other business units to conduct qualitative and quantitative studies in order to analyze present and potential markets for new or existing products and services. ESSENTIAL DUTIES AND RESPONSIBILITIES • Develop, maintain, and implement marketing strategies through primary and secondary research • Implement cross-sell and retention strategies using database marketing techniques and predictive modeling • Develop, maintain and execute lists and strategies to support direct marketing and campaign initiatives • Define, monitor, and analyze market-segmentation of consumers • Monitor and analyze marketing efforts and provide recommendations to achieve optimal ROI and response rates • Automate campaign execution and develop routine validation and audit checks • Run, analyze, summarize, and present data reports • Establish and maintain report sets for all fulfillment channels • Operate and maintain the marketing database • Administer quantitative and qualitative market research projects • Conduct competitive product and market area analysis • Develop an expert knowledge of all analytical applications • Develop a working knowledge of the core and data warehouse • Monitor budget expenditures that relate to the duties of the Marketing Analyst position • Work closely with other business units to support corporate goals • Perform other duties as assigned SUPERVISORY RESPONSIBILITIES N/A QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION AND/OR EXPERIENCE BS/BA degree in Business, Marketing, or related field is required and at least 5 years of database and direct marketing experience. Experience in market research practices with the ability to develop and deploy marketing support tool sets is preferred. Experience working with financial products in a credit union or other financial institution is desirable. LANGUAGE SKILLS Must have highly developed analytical and organizational skills as well as effective verbal and written communication skills. Demonstrate a strong ability to read, analyze, and interpret marketing, business, and industry principles. Ability to effectively present information and respond to questions from groups of managers, vendors, and customers. MATHEMATICAL SKILLS Strong ability to work with mathematical concepts such as probability and statistical inference, and be able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations. REASONING ABILITY Strong ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of marketing principles in mathematical, statistical, or diagram form and deal with several abstract and concrete variables. OTHER SKILLS AND ABILITIES Advanced knowledge of Microsoft Office products (Excel, Word, PowerPoint, Outlook, etc.) Advanced knowledge of Raddon Financial Group/Open Solutions analytical software is desirable OTHER QUALIFICATIONS • Ability to perform multiple tasks in an efficient manner • Ability to set priorities, meet deadlines, and complete projects in an organized and timely manner • Ability to solve problems
Posted on: Fri, 07 Jun 2013 19:02:10 +0000
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