Gun To the Head Marketing Technique Dear Friend, How sure are you that the business you want to start will make you money? Okay. I know there is no 100% guarantee that a business will “blow”. Even though there is no guarantee of success, you can limit your chances of failure by making critical decisions. When I say critical, I don’t mean mundane reasons and analysis people give when they want to start a business. I regularly hear people say things like these… I will sell food because people must eat I will sell salt because we use salt to cook I will produce soap because we all have our baths Rubbish! Sometimes I think people just say these things for the sake of talking. Most of them will not pass the marketing test I want to share with you today. I call it the… Gun To The Head Marketing Technique! Listen up. If you want to guarantee the success of any business venture you want to go into, you have to adopt the “Gun To The Head Approach”. That means you will be sure you’re not going to waste money on that venture. You will be sure you’re going to make a lot of money with it. Here is how you can go about doing it. After you decide on the kind of business you want to go into, imagine someone pointing a loaded gun at you saying “If you do not profit with this venture, I’m going to pull this trigger” Do you honestly think you will now think about… I will sell food because people must eat I will sell salt because we use salt to cook I will produce soap because we all have our baths No You Will Not! You come up with real, practicable and workable ideas that will make you money NOW. Do you know human beings can achieve a lot if we are pushed to the limit. I bet if I ask you to fast for 40 days, I’m sure you will tell me you’re not Jesus Christ. But if you find yourself in the middle of the desert without any form of food water or aid, you will go for days without fasting and you will be ready to run if someone shows you a way out of the desert. If a “red eyed” man threatens to pull the trigger if you do not succeed with your business, I can bet it that you will succeed it. Crazy illustration, isn’t it? Maybe it is but the truth is that it works. Today, I never write an ad if I am not certain it will pull in the bucks.. I never organize a seminar until I’m 100% sure it would succeed. If I’m not sure about it’s success, I simply remember the man with the gun. Cheers, PS: I did not create the gun to the head approach. John Carlton and the late Gary Halbert did. I’m not that brilliant. Most of the stuffs I share here are what I learnt from the masters of the game. Worry not about the messenger. Worry about the message. I Think The Bible Said Something Like That Sef.
Posted on: Mon, 09 Sep 2013 15:34:43 +0000
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