Haha! Now I understand why they fail in my country too! :-) But Starbucks’ struggles in the country are best explained by the fact that Australia—like France, where Starbucks has also made only modest inroads, and Italy, where the chain has no stores—already has a relatively sophisticated coffee culture. Starbucks was simply unable to impose itself upon that culture. Ask any Australian expat (on the east coast at least) about the coffee in the US, and we will tell you that it is terrible.
Posted on: Tue, 03 Jun 2014 11:48:58 +0000
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