Here are the Steve Jobs product announcement stock action: • 23 October 2001, introduction of original iPod: AAPL fell about 5 percent. • 7 January 2002, Macworld Expo keynote: AAPL fell 4 percent. • 7 January 2003, Macworld Expo keynote: AAPL fell slightly. • 6 January 2004, Macworld Expo keynote, introduction of iPod Mini: AAPL fell slightly. • 11 January 2005, Macworld Expo keynote: AAPL fell over 6 percent. • 10 January 2006, Macworld Expo keynote: AAPL rose over 6 percent. • 9 January 2007, Macworld Expo keynote, introduction of the iPhone, now seen as the biggest and most important product introduction in Apple, and perhaps industry, history: AAPL rose over 8 percent. • 15 January 2008, Macworld Expo keynote, introduction of MacBook Air: AAPL fell over 5 percent. • 9 June 2008, WWDC keynote, introduction of iPhone 3G: AAPL fell 2 percent • 27 January 2010, introduction of original iPad: AAPL was up slightly on the day, but then dropped and kept dropping for days. • 7 June 2010, introduction of iPhone 4 (last phone introduced by Jobs): AAPL fell slightly, then dropped 3 percent the next day. Note that the 10 percent drop in Apple’s share price following the 5S/5C introduction would have been extreme in the Steve Jobs era. Today, its hard not a heads up comparison — the stock price has been more volatile, the shareholders even more short term oriented. (Not sure if the naysayers are any louder though).
Posted on: Mon, 07 Oct 2013 23:41:55 +0000
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