Here it is: Find a difficulty, challenge or problem around you and - TopicsExpress

Here it is: Find a difficulty, challenge or problem around you and fix it! Every successful business around you exists to solve a problem for a large or small group of people. Most people are always willing to pay a price to make their problems go away. Think about any difficulties, challenges or problems you currently have. Wouldnt you pay a reasonable and fair price to somebody who has a solution for it? I certainly would! A few real life examples on the African continent would prove just how well this strategy works. Tanzanias Patrick Ngowi built a multi-million dollar solar power business because his products help people to overcome the challenges of electricity shortages, especially in rural areas. When Jason Njoku noticed the distribution challenges that made it difficult for diaspora Nigerians to access and enjoy Nigerian Nollywood movies, he built IrokoTV - the largest, cheapest and most convenient platform for watching Nollywood movies via the internet. These entrepreneurs are just a few examples of many out there who are finding affordable, more effective and convenient solutions to everyday difficulties, challenges and problems we face in Africa. Because they have found a fix to a pressing problem, people are excited to pay them for it. People prefer to avoid difficulties, challenges and problems. Its just human nature. As an entrepreneur, you must train yourself to fight this human nature. While people complain and groan about problems, you must be thinking of solutions. While they avoid their difficulties, you must confront and crack them until you find a solution. Everybody wants gold but nobody wants to do the dirty digging. Entrepreneurs are diggers; thats why we are the ones who always find the gold! Start making a list of the most common difficulties and challenges that people face around you. Are there any existing solutions to these? Can you build one thats better, faster, cheaper, safer etc. Show me a serious problem, and Ill show you a great business idea.

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