How and Why Using Chinese Social Media The users have reached 552M, 41% of population in 2012. Chinese social media has been growing over 30% and more than tripled in 4 years. The official voice about Internet usage in China, the Chinese Internet population has today reached around 404 million. With a 5.2% growth from 2009, China’s Internet population is the world’s biggest, bigger than the entire population of the Middle East, according to the China Internet Network Information Center, But what is even more pronounced is the level of participation of Chinese Internet users in social media. The latest China Social Network Report indicates that roughly 54.7% of Netizens in China users today own or visit blogs, and 47.3% have a page on one or more social networking site (SNS). More than 25% write 10 or more posts on forums, blogs or SNS every day, and 92.3% of Netizens visit social media pages at least three times a week, while 27.1% have pages on five or even more different social networks. Social media is progressively becoming a crucial element in the lives of Chinese people, as it allows them to gain entry to social circles and information that would not be otherwise accessible because of distance, governmental control or other constrictions. The reason is mostly cultural: as western social networks like Facebook and Twitter are blocked in China, the Chinese counterparts developed in China are not just replicas, but rather new original creations that incorporate elements of the local culture and Internet customs. Following we will help you better understand Chinese social media and networks: Weibo: A brand of The Sina, the Chinese alternative to Twitter, try to appeal to multimedia-loving Chinese Netizens and thus has extremely well developed video and photo sharing functions, better even than Twitter itself. At the same time, because 140 Chinese characters can say much more than 140 alphabetical characters, Weibo is being used for more complete communications than mere short messages, which made it more suitable for a wider range of audiences and purposes. QQ: The most popular platform is the ‘MSN or Skype-like’ QQ, almost every Chinese has a QQ number, that’s how popular it is. QQ is more personal than other social media platforms and it is a traditional way to contact with your Chinese colleagues/ friends. After downloading QQ to your computer, you will have an interface similar to MSN, there you can talk to people who you’ve added. Qzone: Tencent weibo is run by the same company as QQ. For your convenience, if you have a QQ number, then you will also have a Qzone or so-called QQ Kongjian. WeChat(Wei Xin): The most popular mobile app in China Over 600 million users in China, over 1 million active users per day (still growing) One on one, opted in direct marketing Instant chat, QR codes, ecommerce, LBS push (It is said that Weixin may take the lead of all in the world soon.) Douban: Forums in art, music, movie and book critics, create different groups to discuss online with people who share the same interests. Qyer（Qiong You Wang): The most popular website for Chinese individual travelers sharing travel tips, seeking local guide and service as well as hotels etc. Mafengwo As the lead travel social media in China, Mafengwo provides fresh and real advices to travelers, and accurate marketing projects to the travel industry. Till the April of 2013, Mafengwo has provided travel service to more than 25 million users. Using Local social media is the surest way to engage your potential, current and past customers using the latest digital marketing tools and techniques. Clearly if you are in business you are passionate about the service or product you provide. For more support toward China market, contact CMC. Web: cnmps.info Skype: cnmps2012 WeChat: ChinaMarketing2012
Posted on: Mon, 16 Jun 2014 03:04:00 +0000
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