How on earth has one person been able to innovate in this way? Whats your secret sauce? I think there is a great framework for thinking, called first principle reasoning. Meaning: rather than taking what already exists as the basis of our thinking, we break the problem down to its most fundamental truths and examine each piece. Even though a problem has already been solved, we start from the problem’s most basic elements to reexamine whether a better solution might be possible. Example: Someone could – and people do — say battery packs are really expensive and that’s just the way they will always be because that’s the way they have been in the past. They would say it’s going to cost $600 / KWhour. It’s not going to be much better than that in the future. So, from first principles, we say: what are the material constituents of the batteries? What is the spot market value of the material constituents? It has carbon, nickel, aluminum, and some polymers for separation, and a steel can. Break that down on a materials basis, if we bought that on a London Metal Exchange, what would each of these things cost? Oh geez, it’s $80 / KWhour. Clearly, you need to think of clever ways to take those materials and combine them into the shape of a battery cell, and you can have batteries that are much cheaper than anyone realizes. Elon Musk, founder of: -PayPal -SpaceX -Tesla Motors -SolarCity I am certainly not as smart as Elon Musk, but how can we apply this principle to innovate in the Romanian business environment?
Posted on: Fri, 23 Jan 2015 23:45:59 +0000
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