Hypermarkets entice customers with exciting offers and activities during Dubai Food Festival Food Festival Home Edition promotion a big hit among shoppers With the inaugural edition of Dubai Food Festival in full swing, leading hypermarkets are enticing customers by giving away great deals on a range of food products, offering samplings and other freebies, on top of an exciting new consumer promotion, the Food Festival Home Edition, offering up to AED1.2 million in prizes during the 23-day citywide culinary celebration. Around 60 outlets of the four hypermarket brands - Spinneys, Carrefour, Union Co-op and Lulu – are participating in Dubai Food Festival, which is organized by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), to position Dubai as a top gourmet destination.The Food Festival Home Edition promotion is offering lucky shoppers who spend AED 250 at Spinneys, Carrefour, Union Co-op or Lulu the opportunity to win an entire’s year supply of groceries worth AED 50,000 every week. Each hypermarket will hold two raffle draws every week, each draw offering a prize of AED 50,000 worth of groceries. The four hypermarket chains are also running their own individual promotions and activities to attract more shoppers during the food extravaganza. Her Excellency, Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment, said: “DFRE is overwhelmed by the fantastic response to the Food Festival Home Edition promotion at the four leading hypermarkets. In fact , this is the first time that DFRE has organized a retail promotion in partnership with hypermarkets, and it’s proven to be a success right from the first day. Each of the participating hypermarkets are also providing extra flavor to the Festival by organising their own attractions featuring a wonderful mix of promotions, special offers on a broad spectrum of merchandise and fun activities for the family. The close collaboration between the hypermarkets and DFRE have helped enrich the shopping experience for customers and also contributed towards making the inaugural Dubai Food Festival a memorable culinary celebration”. Spinneys has launched a unique campaign “Enjoy Outdoor Living with Spinneys” to encourage its customers to enjoy cooking and eating outdoors. The campaign will cover a range of products from fresh food (meat, salads, bakery and dairy) and grocery (sauces, marinades, dressings) to home ware (disposables, serving dishes, and grills). Spinneys will inspire, educate and excite customers about eating and cooking outdoors through various activities such as special promotions on key barbecue lines from meats to salads, marinades to barbecues, samplings by Spinneys and its suppliers, distributing recipe cards to customers to encourage them to barbecue, offer a number of hints and tips on the best way to enjoy eating outdoors and also highlight the “Enjoy Outdoor Living with Spinneys” theme at its existing Market Day campaign. Commenting on the new campaign, Colette Shannon, Communications Manager, Spinneys Dubai LLC, said: “Spinneys are delighted to be involved in the Dubai Food Festival Home Edition and enjoyed working on campaign ideas with the organizers. Spinneys campaign ‘Enjoy Outdoor Living with Spinneys’ is in line with the main objective of the DFF to promote diversity, creativity and the multi-cultural nature of Dubai’s culinary offer. The campaign’s main aim is to inspire Spinneys customers to take advantage of the fantastic weather in the UAE and enjoy both eating and cooking outdoors”. Union Cooperative Society is celebrating Dubai Food Festival with its “Crazy Deals” promotion at Union Coop hypermarkets, offering fabulous discounts and deals on a wide range of fresh food items, and other products including Union Brand merchandise.Union Coop is also hosting a Biryani Sampling in cooperation with the Reema brand during the Dubai Food Festival with free Biriyani tastings for all its customers visiting its branches in Mirdif, Aweer, Towar, Jumeirah and Al Barsha. The promotion also provides customers a 25 % discount on Reema Biryani Masala. Further, Union Coop celebrations during Dubai Food Festival features a ‘Dine & Play” promotion offering customers spending AED 50 at the food court and restaurants at its Ettihad Mall and Al Barhsa Mall the opportunity to get a free AED 20 coupon for KiddieVille.Besides, Union Coop is offering more value to its loyal customers through its loyalty program card “Tamayaz” allowing customers to enjoy up to 50 % discounts on several items.Suhail Albasktaki, spokesperson for Union Coop, said: “Union Cooperative Society is pleased to join this Dubai Food Festival celebration by bringing the best shopping offers to its customers, to overwhelm them with great and unique promotions on a broad range of fresh food items across all its hypermarket branches. This DFF, UCS offers customers the unique opportunity to test their taste sensation by trying a selection of new foodstuff and nutrients. Union Coop with its commitment to keep up its good food hygiene standards and provide its valued customers with the great start towards a healthier life, is offering the freshest organic food that customers can purchase, fruits and vegetables that are harvested when they are ripe and thus full of flavor”.Lulu Hypermarket is adding to the Dubai Food Festival excitement with its themed weeks featuring promotions across a broad spectrum of food items, samplings and competitions for the entire family.Mr. Salim M.A., Director of Lulu Group, said: “We are very happy to participate in the Dubai Food Festival. As usual, our outlets in Dubai are all set to celebrate the Dubai Food Festival in a big way. Theme based activities are scheduled on daily basis with different styles. There are various activities for the customers that include cooking competitions of various cuisines, fruit carving, cooking demonstration by celebrity Chefs, food sampling, family fun, etc.While we are enjoying massive customer participation in the celebrations, we take this opportunity to thank the DFF organizers for granting us an opportunity to participate in the DFF 2014 and to celebrate such a marvelous festival with our valued customers”, he added.From 1-7 March, Lulu will run its “Grills, Family Fun & Picnic” campaign offering diverse cuisine from grills, barbecues and kebabs to Thai, Filipino, Chinese, Malaysian and Indonesian cuisines, plus fish and an assortment of other sea food. Activities that will be held in parallel with this theme promotion will be Young Chefs Cooking Competition (for children below 15 years), Pumpkin Carving competition, Oriental Dishes Cooking competition, Fish and Seafood Cooking competition in addition to live demonstrations by expert chefs on cooking, in meat marinating and grilling, and Sushi. Customers can also enjoy Sushi Sampling at Lulu outlets.The themed week at Lulu from 8-15 March, will be Taste of Dubai”, featuring traditional dishes from the Middle East, fusion of Spanish , Mexican cuisine and American Texas cuisine, European dishes from France, UK and Belgium, desserts, cakes and sweets, and curries and gravies from South Asia. During this period, there will a variety of cooking demonstrations by celebrity chefs, sampling, Fruit Caving competition, Salad Garnish competition, Cake Icing competition, and the Ladies Curry Cooking competition.
Posted on: Mon, 17 Mar 2014 07:38:31 +0000
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