I just find this interesting. Youtube/Google was in danger of - TopicsExpress



          

I just find this interesting. Youtube/Google was in danger of being sued by Sony Music/UMG music. To prevent a potentially devastating lawsuit, Googles CEO (at the time) Eric Schmidt made a deal with Doug Morris, CEO of Sony Music, to build a parallel video platform based on YouTube tech where Sony could control the monetization settings and sell their own ads. Vevo V1 was basically a shell website that hosted an embedded YouTube player which in turn loaded Vevos own ad module at runtime. This allowed YouTube to keep the music video content, provided a link was present to the official Vevo page (effectively, a rebranded YouTube page.) The videos were still hosted on YouTube. Source: YouTube software engineer who worked on the Vevo launch.
Posted on: Sat, 13 Sep 2014 20:26:55 +0000

Trending Topics



Recently Viewed Topics




© 2015