I like this key point in the Article:Money It’s getting harder every year to make the same dollar. I see 3 main causes: 1. Clubs have a bad taste in their mouth from overpaying a shitty DJ. You came in with your fancy press kit, talked until the club owner had a hard-on and then sounded like sneakers in the dryer when you DJ’d. Now I gotta somehow convince this person I’m worth what you got paid, if not more. Thanks asshole. 2. Undercutting. True story: Once upon a time in Portland there were 2 DJs who split a Wednesday at a club for $150. 2 hours each, $75 each. DJ A tells the owner, “Why don’t you fire DJ B and I’ll do the whole night for $100?”. (They’re supposed to be friends.) Club fires DJ B. DJ A doesn’t realize that not only is his dumb ass working for $25/hr instead of $37.50/hr but he’s also lowered the club’s budget. Now if someone takes over Wednesday, the bidding starts at $100 instead of $150. I think DJ A also caught an ass whooping. I’ve had friends (excellent DJs) lose gigs over undercutting, sometimes where the new DJ came in and played for free. They just wanted drinks and celebrity and girls. Someone in the UK who didn’t believe undercutting was real asked, “How can a good DJ lose a gig to a shitty DJ?”. This brings me to my next point… 3. Some clubs (a lot of clubs) don’t value good DJs. A good DJ is a bargain. Obviously you’re getting someone who can rock a party but you’re getting much more that you might not realize. A good DJ is professional, promotes his gigs, works to expand his promotional circle, has professional grade gear and keeps it maintained so it doesn’t fail, has a strong network of other good DJs to refer, interacts well with customers, etc. You might not ever notice that your good DJ isn’t late or drunk or high or yelling at customers or letting records play out while he talks to girls or even bailing on gigs. Most people don’t notice things when they work they way they’re supposed to. You notice real quick when you hire a scrub. Meanwhile that fight you had with your good DJ over $50 was a short term bad idea that will turn into a long term bad idea when he takes 10 of your customers across the street. (10 customers at $20 a head = more than $50) (I had a friend in Vegas lose a gig one time to a guy who sold coke to the manager. The guy didn’t even DJ.) Note: If you weren’t around for that pre-2008 economic collapse corporate money, you missed out on some “never gon’ happen again, just put the whole bar’s tab on my credit card and add 30% for a tip, charging companies 5 times what you normally would” money. Sorry kid.
Posted on: Fri, 13 Sep 2013 16:24:15 +0000
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