I saw this picture in my Google+ stream tonight from Toyota USA - TopicsExpress



          

I saw this picture in my Google+ stream tonight from Toyota USA and it is so terrible I had to say something! Please take a moment to look at it and see if you can find out what is wrong. The obvious thing is that it is a poor rendering of a car on this road as almost nothing looks REAL! Second off, according to the light trails left by the car in this long-exposure shot, it shows that the car is always pointing towards the camera. Even though the road winds back and forth up this mountain, we never see its tail lights. Anyone who has experimented with photography or seen these types of shots with cars will notice that something is a miss. And this is exactly what goes wrong when you have an agency in charge of your social media that doesnt know the products they are trying to sell or the way that real content is actually produced. Someone showed them a pretty image that was created in Photoshop and they posted it. Shame on you Toyota! 3 Key Rules of Content Marketing: 1) Know your customer. 2) Know your brand and its products. 3) Know your content. Nate Risch at N8r Interactive Marketing #HireNateRisch LinkedIn: goo.gl/gdz0u #SocialMediaMarketing #ContentMarketing #IntegratedMarketing
Posted on: Fri, 22 Aug 2014 04:14:29 +0000

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