If you are going to hire an A List celebrity to endorse your - TopicsExpress

If you are going to hire an A List celebrity to endorse your product youd better do your sums very carefully. The bottom line must always be: How many sales is this campaign guaranteed to rake in? You must do more than just tread water and pay their bills. Chances are a $30 million guest appearance annually in your ads for 10 years (for thats the deal wed be negotiating for you) by a Matt Damon or George Clooney could well be the smartest move you will ever make, if sales and top-of-mind recall by customers remains high for that same decade ... and there is every indication the ROI would be tenfold to cover supporting marketing and associated billboard and online campaigns. Start thinking bigger! youtube/watch?v=MuCe_Ze7BnM

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