If you dont know this term, it is time to learn it... Each and every time a consumer makes a buying choice between two products or service providers (such as farriers), they are basing that decision to buy on Perceived Value: DEFINITION OF PERCEIVED VALUE The worth that a product or service has in the mind of the consumer. The consumers perceived value of a good or service affects the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order to obtain a higher price for their products, producers may pursue marketing strategies to create a higher perceived value for their products. - from Investopedia There are so many ways to increase customers perceived value for your farrier business. The rig you drive, the way you dress, the way you speak, cleaning up after yourself, how you handle the clients horse all have value to the client. Continuing your education, expanding your credentials, specializing all increase your perceived value if you market it to the right people.
Posted on: Mon, 15 Dec 2014 06:20:05 +0000
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