In 2006, Richard Branson pledged to spend £3bn over the next decade to develop biofuels as an alternative to oil and gas. So far, according to writer and activist Naomi Klein, he has spent well under £300m. It is worth looking at some of the things for which Branson did manage to find money. In 2007 he launched domestic airline Virgin America. From 40 flights a day to five destinations in its first year, it reached 177 flights a day to 23 destinations in 2013. At the same time, passengers on Virgins Australian airlines increased from 15 million in 2007 to 19 million in 2012. In 2009, Branson launched a new long-haul airline, Virgin Australia; in April 2013 came Little Red, a British domestic airline. He has gone on a procurement spree that has seen his airlines greenhouse gas emissions soar by around 40% theguardian/environment/2014/sep/13/greenwashing-sticky-business-naomi-klein?CMP=fb_gu
Posted on: Sat, 13 Sep 2014 13:48:53 +0000
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