In mid-September 1958, Bank of America (BofA) launched its BankAmericard credit card program in Fresno, California, with an initial mailing of 60,000 unsolicited credit cards. The original idea was the brainchild of BofAs in-house product development think tank, the Customer Services Research Group, and its leader, Joseph P. Williams. Williams convinced senior BofA executives in 1956 to let him pursue what became the worlds first successful mass mailing of unsolicited credit cards (that is actual working cards, not mere applications) to a large population.
Posted on: Wed, 23 Apr 2014 22:50:57 +0000
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