Inside info for talent scouting; When we begin working with a young footballer we hand them an empty book to represent their autobiography and explain that evething they do from day one will go into that book you cant change your mistakes or performances we ask them to think how they will feel when their grandchildren pick up this book in the future we then show them pictures of players -PELE .JOHAN CRUYFF and other players who l wont name and ask them which player would for the best role model for their career.we try to get them to think about what really matters to them personally. We want to know everything about them Daniel sturridge is widely viewed as confident and outgoing becouse he dances after scoring goals but we know he is also deeply religious we even know how many sugars he has in his tea we also work very closely with his family. ..😊 he is fortunate that his uncles dean and Simon and his dad michael were former professionals. We follow the mantra none of us is as smart as all of us the more we know the more accurately we can match a clients need .For example Gareth Southgate had ambitions to be England captain so when he did his columns for the London evening standard he wrote them himself becouse this portrayed leadership. So when he became captain those attributes were already ingrained and if a player decides to bring his children on to the pitch after a cup final they will become public property and the press will ask questions about them .If you dont want that you should keep them out of the limelight from day one . An athletes personal brand is very important .young footballers should work with players they aspire to match and with brands who reflect their values. ...Garai mangozivawo By Ellen Chiwenga
Posted on: Mon, 22 Dec 2014 10:23:45 +0000
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