Is privacy a right you can sell or cost you have to pay for? How the question is phrased changes people answers when confronted with a choice to protect there privacy for a mere $2 academia.edu/2830374/What_is_privacy_worth Discussion. In Experiment 1, subjects chose different gift cards depending on the framing of the choice,and therefore implicitly assigned dramatically different values to the privacy of their data. Choices in the two endowed conditions were different from the choice conditions, and the choice conditions differed between themselves based on which option was presented first. These patterns stand in contrast to results in the literature looking for and identifying an objective true valuation of privacy to be captured. Consider the following: More than half of subjects in the anonymous $10 endowed condition rejected an offer of $2 to reveal their future purchase data – in other words, decided that $2 was not enough to give away their privacy, even though they could have planned to use a trackable card in the future for non-privacy sensitive transactions. Their WTA was therefore larger than (or at best equal to) $2 (apparently, these subjects felt “endowed” with the protection of their information). By contrast, fewer than 10% of subjects in the identified $12 endowed condition gave up $2 to protect future purchase data: the over whelming majority of these subjects refused to pay $2 to protect their future purchase data – they decided that $2 was too much to protect their privacy. This implies that five times more subjects chose privacy in one condition over the other, even though they all faced exactly the same choice
Posted on: Thu, 02 Oct 2014 22:19:27 +0000
Trending Topics
Recently Viewed Topics
© 2015