It is generally understood that to be "social" is to be "genuine". - TopicsExpress

It is generally understood that to be "social" is to be "genuine". You want to gain organic followers, customers and feedback. More importantly, you want to gain and grow trust. While it may be a clever marketing stunt (and this is highly debatable), faking a Twitter hack is not the recommended tactic. The short-term gain adds no value. Do you think the brands were hurt? Did they really win in the end?

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In response to the new Facebook guidelines, I hereby declare that

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