Its time for us to stop building gym websites that look like AOL-era chat room throwbacks. Heres how, from my article on jongilson: Most customers never make it past your digital front door. Why? They see the hero image, the introductory copy, and the logo, it doesn’t speak to their needs, and they leave. You have ten seconds to show them exactly what they want, a convincing argument that they’ve come to the right place. Create copy that welcomes them and tells them what you can do for them, coupled with an easy-to-use signup form that gets them in the door. Write in your natural voice, like you’re talking to a friend, rather than resorting to marketing-speak. Your landing page should use a clean, uncluttered design, with a navigation menu that lists no more than four to five possible selections, all of which enable interested browsers to sign up. Think like a client. What would you want to know? I’d suggest your main navigation include the following: Free Trial, Join, Coaches, Membership Benefits, and Schedule. Make the first image they see beautiful (see below), and dedicate the entire area above the fold to joining: a few words about the free trial class, accessed via your sign-up form and a strong call to action, coupled with the signup form itself. The signup form should clearly communicate its use, i.e. ‘Sign Up Here for Your Free Trial’, along with fields for name, email address, phone number, and a drop-down menu showing dates and times when the free trial is offered. Remember, the landing page is not about your WOD. It’s the face you show your potential clients, and their pathway to membership. Make sure it is attractive, that it speaks to them, and that it provides an easy path to join... Read the rest (5 other tips) here: bit.ly/1EuG5wm
Posted on: Mon, 10 Nov 2014 13:56:12 +0000
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