Jon Benson [Quote For The Day] The mailing looked like crap - - TopicsExpress

Jon Benson [Quote For The Day] The mailing looked like crap - and pulled like crazy. (Moral: good ideas matter more than fancy execution). - Drayton Bird Sound familiar? Ugly has been around long before VSLs... but VSLs resurrected it and took it to an entirely new level. However, the really big takeaway for me is the moral: good ideas matter more than fancy execution. That that into your next book-writing project, product creation, VSL, you name it. Ideas matter. Content matters. Pretty is trounced by profit and persuasion.

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