Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that powers social campaigns for many top grossing apps. Since both Kenshoo and Adquant utilize an engineering-driven approach to innovation, the new partnership looks to provide even better solutions for advertisers, agencies and developers the world over. Yoav Izhar-Prato, co-founder and CEO of Kenshoo, said in a press release: By joining forces, Kenshoo and Adquant are uniquely positioned to serve advertisers across all verticals and geographies with world-class digital marketing solutions. Injecting talent and technology like Adquant’s will ensure Kenshoo stays ahead of the pace in the most important industries and continues to deliver strong performance for our clients. The acquisition will bring Adquant executives and other key personnel to Kenshoo in an effort of integrate each company’s products together. Joe McCormack, co-founder and CEO of Adquant, said in a press release: Companies in the marketing software industry continuously talk about the ideas of innovation and client focus; so pairing with a company like Kenshoo who actually delivers and shares our core values makes perfect sense. We look forward to leveraging Kenshoo’s expertise and sharing ours to make our combined solutions even better.
Posted on: Tue, 16 Sep 2014 16:17:43 +0000
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