Know Your Audience A key component to reaching potential - TopicsExpress

Know Your Audience A key component to reaching potential customers is knowing both who they are and what they care about. Likewise, you have to craft your ad to match the existing interests of your ideal customer. Axe Body Spray has long understood its target: a hormonally-charged demographic of males in their late teens and early twenties. Just take a look at “Susan Glenn,” a story of a love that never was due to the hesitation of adolescent timidity, a feeling its demographic likely knows all too well. Our hero in the commercial (portrayed with a tongue-in-cheek appeal by Kiefer Sutherland) realizes that the Axe product was perhaps all that stood in the way of him obtaining his dream girl, a mentality that viewers will more than likely adopt after viewing.

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