Last week I shared an audio of 10 CEOs sharing their best WOW prospecting strategies with you. Let me see if I can be a valuable mentor to you here by packing up all the great ideas we heard last week from all those generous CEOs who shared their best ideas on WOW prospecting with us into a simple and actionable framework. I put my own notes and ideas on how I will implement what I heard into a four-point plan: 1—Build a WOW Plan First of all I think it is important that you have two aspects of your WOW strategy: 1) A constant and recurring plan. Your go-to plan for each important prospect you encounter. 2) An inspired, on the fly, in the spirit of it, WOWing. Let me explain—let’s start with the go-to strategy. Misty Lown called this her love package. It’s a standard package she uses each time she is bringing on a new client or looking to WOW a new, important relationship. She already has a bunch of these love packages built and ready. It’s part of her go-to WOWing SYSTEM. Now it happens almost automatic, but this is only possible if you have figured out what is going to be in your love package, gathered the materials, assembled them together and packaged them up real pretty. When I was prospecting in real estate, mine was called Da-Bomb. It was a big box, hence, Da-Bomb with all sorts of valuable, useful and interesting materials. Materials they will need to prepare, educate and enlighten them about the current real estate market so they could properly position their house. Materials they will need to prepare their home for showings. And that would be immensely useful to them during moving day, suggesting if they listed with me, they’d be moving soon! It was also called Da-Bomb because it helped position me as, well, Da-Bomb. So think about what your love package, or Da-Bomb package, is going to contain. bit.ly/1f89h00
Posted on: Tue, 04 Feb 2014 22:50:00 +0000
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