“Loyalty” is a common term used in business. While many companies strive to earn it from their customers and employees, few are actually implementing effective techniques to ensure that they gain the loyalty that truly matters. Rajat Paharia, CEO of Bunchball, was at a crossroads with his company in 2007. He was stuck between continuing with social gaming or branching out and utilizing his skills on a larger scale. Paharia opted for the latter and became a pioneer in the field of gamification, or adopting the techniques of video game creators for the purposes of real-life scenarios. Loyalty 3.0 is a comprehensive look at this marketing technique that taps into individual user engagement and how that loyalty can be used as a significant competitive advantage for businesses.
Posted on: Mon, 27 Jan 2014 14:07:19 +0000
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