MARKETING OFFICER PRACTIC SET -1 February 6, 2014 at 1:33pm 1. A great effort in terms of time and money is required for __________; and despite the effort, results are not guaranteed. a. Growth b. Profitability c. Branding d. Promotion 2. Brands are born out of the following strategies: a. Segmentation and differentiation strategies b. Promotion strategies c. Good purchasing and supply chain strategies d. All of the given options 3. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public. a. Brand value b. Brand image c. Advertising d. Brand personality 4. Right branding increases __________ of the product, which should be more than that of the generic product. a. Consumer revolt b. Market share c. Profit d. Value 5. _________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities. a. Brand assets b. Brand liabilities c. Brand equities d. Market failures 6. Introduction of more brands and extensions leads to __ with no new benefits to consumers. a. Higher cost b. Greater revenue c. Brand proliferation d. Increased competition 7. While defining the industry during the analysis, brand managers must consider: a. The range of products and services offered by the industry b. A picture of the geographic scope of the industry c. Both of the given options d. None of the given options 8. The difference between company’s present financial position and the financial objectives is known as: a. Contribution gap b. Contribution margin c. Financial objectives’ failure d. Low demand in market 9. A ___________ has to answer the questions like what would be the short of market if our brand is not there. a. Brand image b. Brand picture c. Brand manager d. Brand association 10. Brand assets include: a. The name of the brand b. Reputation, relevance, and loyalty c. Less quality complaints d. All of the given options 11. A change in positioning may cause _________ ______ in price. a. An upward change b. A downward change c. Both of the given options d. None of the given options 12. ______________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current. a. Sustainability b. Fit c. Uniqueness d. Credibility 13. When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as: a. Leveraging b. Extension c. Diversification d. Stretching 14. Introduction of another strength of a medicine by a pharmaceutical company is an example of: a. Brand extension b. Line extension c. Brand diversification d. All of the given options 15. Brands are diversified because: a. It is essential for brand survival b. Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present. c. Cost-cutting is possible by advertising products with the same brand name d. All of the given options 16. The __________ relates to extra benefits that a brand offers to its customers. a. Entire positioning b. Point of difference c. Definition of business d. Innovation 17. Benefits of having different brands include all of the following except: a. Quickly respond to retailers’ need b. Effectively compete in market c. Save the actual brand image d. Fill all the gaps in market 18. When the same brand name holds several products in different markets, it is known as the a. Umbrella brand b. Source brand c. Multi-brand d. Range brand 19. Factors affecting the choice of distribution channel include: a. Customer value b. Sales revenues c. Both of the given options d. None of the given options 20. ___________ provides a good quality of service because of a direct interface with the customers, but it is expensive. a. Direct sales b. Telemarketing c. E-marketing d. All of the given options 21. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: a. Profit unit. b. Strategic business unit c. Marketing unit d. Small business unit 22. Clarity about dimensions of brands means the clarity in: a. The functions of brand b. The aspects of differentiation c. Both of the given options d. None of the given options 23. The drivers of change include all of the following except: a. Downfall in industry b. Consumer behavior c. Market analysis d. An investment by a foreign firm in local market 24. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a: a. Corporate strategy b. Target design c. Mix strategy d. Marketing strategy 25. Which of the following is not a reason of “selling a service is difficult”? a. Competitors can copy services very easily b. It is hard to summarize and communicate services c. Standardization among services is difficult d. Customer can never be satisfied with a service 26. Often, the direct consumers of a nonprofit organization are its: a. Consumer public b. Member public c. Client public d. Nonbusiness public 27. A __________ organization is customer-centri c, and all the decisions it makes are based on involvement of all in the organization. a. Brand based b. Consumer based c. Marketing d. Competition based 28. Measuring your brand’s performance means you are: a. Managing your brand right b. Measuring your strategies c. Maintaining your brand position d. Maintaining your brand picture 29. Critical success factors for a firm include: a. Changing lifestyles and attitudes b. Low-cost production efficiency c. Both of the given options d. None of the given options 30. PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is: a. The civil aviation authority b. Competitors c. PIA employees d. All air travelers 31. Which one of the following form of asset the brand has __________? a) Tangible assets b) Intangible assets c) Current assets d) Fixed assets 32. The functional risk of brand is related to _____ _____. a) Price b) Performance c) Social image d) Our self concept 33. With the effort of team of professionals in a company, produce end product which is related to the ____. a) Brand creation b) Idea creation c) Brand management d) Marketing management 34. A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances? a) If it satisfies customers needs b) If the price differential is minimal c) If the brand can be classed as aspirational d) Differentiated products will always be successful 35. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE? a) The name should be memorable and easy to pronounce b) The name must be checked by experts to ensure it doesnt infringe on another companys brand name c) The name should have positive associations with the benefits and features of the product d) The brand name must be modern and contemporary 36. Which of the following is the indicator of brand strength? a) Brand reputation b) Patents and rights c) Perceived brand values d) Growth rate 37. There are lot of customers have the knowledge of brand. They are inclined to be bound into a contract. A customer bound by a contract is known as __________. a) Loyal customer b) Difficult customer c) Potential customer d) Finicky customer 38. Which one of the following is the best example of implicit promise? a) Personal computer b) Furniture c) Green tea d) Crockery 39. “Developing budgets and steering resources into strategy are critical areas of success,” Correlates which of the following strategy. a) Crafting strategy b) Implementing strategy c) Evaluating strategy d) Performing strategy 40. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _______ ___. a) Profiling b) Profiling Segmentation c) Segmentation d) Positioning 41 _____is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand. a) Chief Branding Officer b) Chief Executive officer c) President of company d) Director of Company 42 __________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy? a) Customer loyalty b) Brand loyalty c) Product loyalty d) Company loyalty 43 The brand stature construct is equivalent to: a) Esteem multiplied by knowledge b) Differentiation multiplied by knowledge c) Knowledge multiplied by relevance d) Esteem multiplied by differentiation 44 This pricing model offers opportunity to set different levels of pricing for different needs is known as __________. a) Segment pricing b) Skim pricing c) Value-in-use pricing d) Strategic account pricing 45 If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a __. a) Premium price b) Skimming price c) Market based price d) Retail price 46 ___ is a mode of direct marketing owes to well structured communications in the form of catalogs. a) Telemarketing b) Sales promotion c) Advertising d) Publicity 47 Advertising is part of sales promotion by creating awareness and comprehension that form a level of __________. a) Customer pull b) Customer push c) Customer loyal d) Customer image 48 _____ of ad means how many times you should expose your target customers to your message. a) Frequency b) Copy c) Copy strategy d) Media 49 What purpose does an advertising copy serves? a) Provides a degree of continuity in a brand’s advertising b) Help a brand achieve distinctiveness c) Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions d) All of the given options 50 The image of brand is the __________ with customer. a) Actual association b) Vision c) Positioning d) Personality #prashant Gawali
Posted on: Mon, 28 Apr 2014 05:48:56 +0000
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