********MARKETING QUIZ FOR SBI PO********** 1. Market research is useful for ____? (1) Deciding proper marketing strategies (2) Deciding the selling price (3) Choosing the right products (4) Choosing the sales person (5) All of these Ans - All of these 2. A call means: (1) Shout out to somebody (2) Profession or business (3) Visiting friends (4) Visiting prospective customers (5) After‐sales service Ans - Visiting prospective customers 3. Conversion means: (1) Meeting a prospective client (2) Interacting with a prospective client (3) Converting an employer into an employee (4) Converting a seller into a buyer (5) Converting a prospective client into a buyer Ans - Converting a prospective client into a buyer 4. Customization means: (1)Acquiring more customers (2) Regulating customers (3) Special products to suit each customer (4) More products per customer (5) All of these Ans - Special products to suit each customer 5. Modern style of marketing include (1) Digital marketing (2) tele‐marketing (3) e‐commerce (4) e‐mails solicitation (5) All of these Ans - All of these 6. E‐Marketing is the same as (1) Virtual marketing (2) Digital marketing (3) Real time marketing (4) All of these (5) None of these Ans - All of these 7. Value‐added services means (1) Costlier products (2 Large number of products (3) Additional services (4) At par services (5) None of these Ans - Additional services 8. Aggressive Marketing is necessitated due to: (1) Globalization (2) Increased competition (3) Increased production (4) Increased job opportunities (5) All of these Ans - Increased competition 9. Efficient Marketing styles require (1) Proper planning (2) Good communication skills (3) Team work (4) Knowledge of products (5) All of these Ans - All of these 10. The performance of a salesperson depends on (1) Salary paid (2) Sales incentive paid (3) Sizes of the sales team (4) Ability and willingness of the salesperson (5) Team leader aggressiveness Ans - Ability and willingness of the salesperson 11. The sole aim of marketing is to (1) Increase sales (2) Increase the number of employees (3) Increase profits (4) Increase production (5) All of these Ans - Increase sales 12. Lead generation means (1) Tips for selling tactics (2) Tips for better production (3) Generating leaders (4) Likely sources for prospective clients (5) All of these Ans - Likely sources for prospective clients 13. Find the correct statement: (1) Marketing is redundant in monopolistic companies (2) The performance of a salesperson depends on the amount of incentives paid (3) Marketing is influenced by peer performance. (4) An increase in market shares indicates fall in business volume. (5) A mission statement is part of the Companys Prospectus. Ans - A mission statement is part of the Companys Prospectus 14. Which of the following is the first step in the transaction processing cycle, which capture business data through various modes such as optical scanning Or at an electronic commerce website? (1) Document and report generation (2) Database maintenance (3) Transaction processing (4) Data Entry (5) None of these Ans - Document and report generation 15. CRM(Customer Relationship Management) is (1) A pre‐sales activity (2) A tool for lead generation (3) An ongoing daily activity (4) The task of a DSA (5) All of the above Ans - All of the above 16. Bancassurance can be sold to (1) All banks (2) All insurance companies (3) Insurance Agents (4) All existing and prospective bank customers (5) All of the above Ans - All existing and prospective bank customers 17. Cross‐selling is not effective for which one of the following products? (1) Debit Cards (2) Savings Accounts (3) Internet Banking (4) Pension loans (5) Personal loans Ans -Savings Accounts 18. Which of the following is not involved in the Growth Strategies of a company? (1) Horizontal integration (2) Vertical Integration (3) Diversification (4) Intensification (5) None of these Ans - Intensification 19. A successful Blue Ocean requires (1) Effective communication (2) Innovative skills (3) Motivation (4) All of the above (5) None of these Ans - All of the above 20. Cross‐selling is a basic function of (1) All employers (2) All employees (3) All salespersons (4) Planning Department (5) All of the above Ans - All salespersons
Posted on: Thu, 22 May 2014 07:14:54 +0000
Trending Topics
Recently Viewed Topics
© 2015