MARKETING TERMS 1) Acquisition :- The process of buying another firm or business unit; a method of direct investment that allows a firm to gain country and market-specific knowledge without incurring a long and costly learning process. 2) Apprenticeship :- A form of training where a new employee works with a more experienced person, and learns under that persons direction. 3) Psychographic segmentation :- A market segmentation approach based on classifying or categorizing customers or potential customers by a combination of their psychological profiles and demographic data. 4) Trend forecast :- A forecasting method which involves projecting sales objectively based on past trends, and then adjusting these projections subjectively to take into account the expected economic, market, and competitive pressures. 5) Volume-cost analysis :- An analytic tool for examining the relationship between costs and the volume of business; also called breakeven analysis.
Posted on: Fri, 31 Jan 2014 04:13:09 +0000
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