MD’s Message Keynote by the Managing Director “We Are Simply Focused.” “ If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. He should sweep street so well that all the hosts of heaven and earth will pause to say: Here lived a great street sweeper who did his job well.” ~ Dr. Martin Luther King Jr. I wonder what let CreatiVision sail through the last 20 years in the entertainment and event business without experiencing major disasters. I think it’s because we are simply focused on what we do. We believe in “positioning” as that philosophy sets a roadmap that guides us through the journey, enhances the creative vision and firms up our brand identity. If you request me to define entertainment and event business, I will explain it in one sentence. It is business based on human relationships and trust. Entertainment and event business is not only a stage show; it involves interactive processes among those who perform, who organize, who sponsor and those who watch. They depend on one another for their survival and existence. Of course, you must have professional and technical skills, profound knowledge, and strong network system to run the activities. However, you need passion and intuitions to make every of the events spirited. The most valuable assets of CreatiVision are my fellow directors, staff and a satellite of supporting associates. The directors and staff are the most energetic work force that I have met on earth. Their loyalty to the company forms the strongest foundation for the organization. We run the company like the much quoted, but least achieved, “one big happy family”. What sustains our position in the marketplace? Creativity and Self-belief, not pride. What makes our people move towards the same direction? Enthusiasm and Passion, not the rules and regulations. What makes our clients stay close with us for such a long time? I would say it is Trust, Sincerity and Truthful relationships. Everyday, we evolve and grow but we stay focused on what we do. We want to be undeniably good, to be so good that no one can ignore us. We are putting our hearts and souls together to cultivate the seed of our vision and belief. Creatively Yours, Adelyn Lim
Posted on: Thu, 15 Aug 2013 08:26:02 +0000
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