MICE and Corporate Travel World delegages congregate on the World’s only Double Bill: IT&CM Asia/ CTW Asia-Pacific Day 1 - Tuesday 30 September, Bangkok Convention Center (World Ballroom, Level 23) 11:15 Official briefing was conveyed by Darren Ng – the man behind the IT&CM Asia/ CTW, Managing Director TTG Asia Media; Suraphon Israngura Na Ayuthya, Executive VP Commercia, Thai airways and Supawan Teerarat, VP & CMO, TCEB. “Thailand truly connects the world”, said Ms. Teerarat. The briefing focused on alliance of the host destination and its local and global MICE partners and strategies on future success for Thailand take a lead in this niche sector of the Industry. icma, corporatetravelworld, thaiairways, tceb.co.th, 13:30 Before the opening address, a plenary session - the 7th Asia For Asia staged Rock the Generation, a forum on learning initiative on what it takes for a MICE success, through a discussion of 5 Trends by experts on the panel and participated by delegates. Trend 1: Can host destination harness the power of virtual meeting and social media. . . Trend 2: Out of the Box venues offers unforgettable experiences (Traditional Marketing Versus Interest (specific) Marketing). Know what the delegagte want. Create an intimate setting at Event. Trend 3: Strategic Partnership takes Center Stage - Why, Who and How to partner with (when it is necessary to “Sleeping With the Enemy”!) Trend 4:Tightening Budgets – Demand Real Business Benefits from MICE Events. Client Happinesss – An Investment (Not a cost) Trend 5: 360 degree – Sustainability (an environment friendly approach). The audience “rocked” with a vote of over 60 percent to each trend. 16:00 Opening & Welcome Remarks by Darren Ng, Managing Director, TTG Asia Media. 16:15 Keynote Address by Bert van Walbeek, Managing Director, the Winning Edge: The presentation focused on crisis management, creating opportunity out of a crisis and assessment of risk and the act of balancing towards success. “What else can go wrong? Are we still in the people business? Within the dynamism of our modern days MICE industry, responding to changing traveller behavior expectations, disruptive technology and negative publicity such as natural disasters, civil unrest, transport accidents is becoming humanly challenging for all stakeholders. Making sure consumer perceptions are factual, balanced and timely is not only a compassionate duty, but also a business need! Equipping every individual to positively manage their circumstances and outcomes not only boosts staff confidence but also enables the organisation and industry to ride out these challenges and bounce back stronger than before”. Tourisms Master of Disaster, Bert Bow-Thai van Walbeek discuss how talent management and crisis management are interlinked, and why safety and security is more important today than ever before. The presentation had an interesting eye openers to management priorities and options responsible for life or death to an organization: Education or Training, Do or Die, Thinking or Sinking(communication), Every Crisis is an Opportunity. 17:30 The Keynote Address is followed by Briefing for Exhibitors, Buyers and Corporate Travel Managers and the day ends (1730-1815) with the Buyers-Meet-Sellers (BMS) Appointment Scheduling Session. 19:30 Hosted by Thailand Convention And Exhibition Bureau (TCEB), the show officially open (19:30 hours) at the Queen Sirikit National Convention Centre (QSNCC) with a warm welcome reception to all delegates to “Absolute Happiness.” The evening live up to its theme and delegates experienced the taste of trafitional and modern Thailand thorough a culinary journey and colorful show, dance and music. All delegates put on welcoming souvenir of colorful floral patterned beach shirt and the scenario appeared a vibrant flow of river of people. Gourmands tease their taste buds at food stalls with national favorites like Tom Yum khung (tiger prawn herbal soup), papaya salad, Thai herbal curries and rice base Thai dessert as well as BBQ, continental cuisines, cakes and desserts, Japanese sushi, freeflow of beverages and Malaysian tea - Teh Tarik with a Thai twist! tceb.or.th Photos (CR) Saifuddin Ismailji (e-travelersclub)
Posted on: Thu, 02 Oct 2014 18:03:42 +0000
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