MP3s begat blogs, blogs begat Mac Miller, he and people like Macklemore showed, you can be a number-one artist independently. Now, the biggest difference between doing it on your own or having a building behind you is the amount of money it takes to sign the paperwork. So, Drake couldve been independent. Drake almost existed as an entirely independent artist! But then he signed a seven-figure deal and never had to worry again. Great! Hes made Universal/Motown/YMCMB much more money than the initial million dollars he was offered, and because of their work, theyve made him a lot, too. Very solid investment; very shrewd. But not every artist is going to be Drake. Not every scene is going to make money. There are far more Jerkin movements than TDEs. Just look at the land grab in Chicago after Chief Keef exploded onto the scene: Lil Reese and Lil Durk were immediately signed to Def Jam, only for Reese to get dropped soon after video surfaced of him punching a girl. Lil Durk—associated with Coke Boys—still hasnt released an album and hasnt quite captured the industrys attention as some probably thought he would.
Posted on: Sat, 15 Mar 2014 20:19:24 +0000
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